So the fine folks over at Wired liked the MS MR release campaign for Candy Bar Creep Show so much, they featured it over at UnderWire. You can read the full article here. Our very own Brian Schopfel gets a few nods in there as well. Holy crap, guess we’re doing something right!
We had seen what an effective channel Tumblr was for premiering a record,” Schopfel said in an e-mail. “Using various post types, we were able to get featured placement on their Dashboard twice throughout the weekly track release for the EP. This resulted in over 9,000 reblogs, which for a relatively new band was exciting and encouraging.