Singer-songwriter Alison Sudol, the creative force behind A Fine Frenzy, was set to release her new album Pines in Fall 2012. EMI gave us a call to develop a new digital visual identify for her in support of the upcoming release.
Working in conjunction with EMI’s design team, we took a Pacific Northwest meets highly geometric approach to design. The goal was to showcase Sudol’s mix of content while maintaining a streamlined, easy to navigate site feel.
WordPress powers the backend and SoundCloud, Tumblr, Twitter APIs round out the content feeds. We also developed a series of custom post templates to seamlessly add content while keeping the coding to a minimum.