John Mayer

View Project

“Shadow Days” was the first single off of John Mayer’s 2012 release, Born & Raised. A soul searching dive into a transitional period in Mayer’s life, the premise of the song was that of leaving darker days behind. To that end, JM even went on a cross country road trip to shed his Shadow Days.

In order to capture that feeling of escaping to a comforting place, we came up with an interactive music video that recreated JM’s road trip journey and also let fans experience it for themselves. Entering any two locations serves up a unique road trip set to “Shadow Days.”

Powering the backend is an improvised take on the Google Maps and Streetview API. As long as you can drive it by car, entering any two points in the world queries select street view images along the way. Dynamically building an interactive road trip video.