Screen Shot 2012-10-04 at 5.15.48 PM


View Project

When our friends over at The Uprising Creative told us to come up with an idea for Ke$ha’s new single, Die Young, and first new content in three years, we jumped at the chance to bring some interactive into the mix.

Working with TUC’s already great album branding, we came up with an interactive Facebook and Twitter application that encouraged fans to leave their best story on ‘WHAT ARE YOU DOING TO LIVE LIKE YOU’RE GONNA DIE YOUNG’.

Powered by the Facebook and Twitter APIs we rolled in some custom avatar generation based on the new Ke$ha logo and Facebook’s photo import feature. Vecotor Management and RCA records were also able to view each fan submission and pick their favorite story.