Screen Shot 2012-10-04 at 5.20.36 PM

MS MR

View Project

Set to release their debut EP, Candy Bar Creep Show, in Fall 2012 MS MR wanted to unveil it in a unique manner. Using their platform of choice, Tumblr, they came to us with the idea of an embeddable custom multimedia player specifically for the release.

We worked with Zeitgeist Management and Columbia Records to build a custom multimedia widget that allowed fans to listen to new tracks, videos and remixes of of the EP. Time released content further drove engagement as only one track was released at a time.

SoundCloud and Vimeo APIs make up the backend of the widget, with some extra special design consideration given to the user interface aesthetics given the large amount of content we needed to fit in such a small space.