MUSE. You know who they are. Set to release their new album The 2nd Law in Fall 2012 the band and their label, Warner Bros. Records UK had the crazy idea to live stream the world premiere of the record whilst conducting a live Twitter Q&A session on the band’s website.
Coming together with our strategic partners at The Uprising Creative, we worked directly with Warner UK to design, develop and implement both the real time audio stream and live Twitter Q&A session.
The Twitter API and a custom web application enabled the band to sift through the 60,000+ unique tweeters and answer the questions they liked best. We built a custom real time media server to deliver a secure live feed of the first listen. At the same time.