Three years after their breakout debut, Manners, Passion Pit was set to release the new album Gossamer in Summer 2012. Foundations Artist Management & Columbia records came to us for creative digital ideas in support of the new release.
We designed and developed a custom Instagram Photo Printer for the upcoming tour as well as a custom new website. Fans attending a Passion Pit live show could hashtag their Instagrams #passionpitlive and go redeem a physical Polaroid-style print at the merch table.
To get the Instagram powered photo printer up and running we relied mostly on Secret Sauce, but the Instagram API, ZINK printing technology and custom web applications make up the bulk of it. A custom Tumblr theme makes up the website backbone, using a healthy mix of HTML5, CSS3 and jQuery.