The Shins came to us with a simple need for a Simple Song (yup). The task was to replicate a vintage reel-to-reel to premiere the single. From the buttons and knobs to throwing the reels into reverse. Even the left and right meters match the song’s peak levels.
The player was a hit success and saw just over 80K unique visits in the first 48 hours. Later in the life of the campaign we added Bait & Switch as a b-side to the reels.
The custom player is built entirely in HTML, CSS, & jQuery, and totally works on mobile (because we’re awesome like that ).