xx-2-v3

The XX

View Project

For Coexist, The XX created incredible video content that mimicked the iridescent-oil-spill-in-the-shape-of-an-”X” feel that is the make up of the album packaging.

We worked directly with Spotify to develop an interactive visual streaming experience utilizing the videos created for each track on the record.

For the internals, we relied on straightforward minimal design and the YouTube API to dynamically switch between each video track.